For some artists making music isn't a choice, it's fueled by something larger than themselves. This is undoubtedly true of Fire From The Gods whose first full-length on Eleven Seven Music, American Sun, sees them adopting the tagline “Incite To Unite” in order to try to prevent society from succumbing to the growing malaise brought on by soul-sucking technology, divisive politics and environmental destruction. “With this record what we're trying to drive home is that our differences and where we are from doesn't need to define who we are moving forward,” front man AJ Channer explains. “I'm telling the story from my perspective, but it's a story that people from all walks of life can relate to in the sense that we all face the same challenges... and the only way to conquer them is if we face them together.”